Winston Beck

The first one is getting all stakeholders at one table. We always hear that various groups are talking about resource efficiency but it is a global topic that interferes with all different sectors. In order to have a successful strategy in place we need to have this horizontal approach. We also need to get the incentive structure in place. Legislation is one side of it but if you want to be successful, incentives are needed which also includes financial ones for SMEs. The biggest challenge is the behavioral change from the single customer as well as the industry in general.

We are trying to improve the communication between the industry, academia and politics to get a common understanding. We work for instance together with institutes to coordinate research projects with the European Commission. We work together with industry to improve the understanding with European and national regulators on what is possible from a technology and an engineering point of view. We are a facilitator of ideas and innovation.